IDEA MODA presents: Eli Nenkovska
Name of the collection: Mercahdaiz
In this collection I portray my view on the banal language (and vision) of the gambling industry and the toll it has on many members in Bulgarian society.
The vision is gathered from local advertisement materials and merchandise, and silhouettes are reminiscent of socialist regime times. Most of the garments are heavily inspired by work wear since the working class is the target audience of gambling advertisements